Thursday, March 18, 2010

is Mc Donald disappearing?

Mc Donald is a huge fast food restaurant chain in the US and all over the world. It was founded in 1940 in California. The Founder of this chain is Ray Kroc. There are still millions of people eating Mc Donalds today. How did Mc Donald attract people’s attention? How could it be so popular like this? Has McDonald ever changed during the time?.Does the brand Mc Donald have anything to do with the brand Walt Disney?


Mr.Schosser Eric describes the popularity of Mc Donald with the words captured my attention like; ‘hamburger University’, ‘Mc Donald’s Language’ ‘Degree in Hamburgerology’ ‘Mc Donald’s culture’…. The way people presented Mc Donald is so influential that it sounds so much fun and you just want to be part of it. It is like being in a magical place that you never want to leave it for a minute, just like being in Walt Disney. According to Schosser Eric; Mr. Walt Disney and Mc Donald were born in the same place ,Illinois and grow up together.Thus, Mc Donald hasn’t been alone in the entertainment business since 1940s. Mc Donald has been sharing the same philosophy with Walt Disney .They both became part of American culture and the symbol of the powerful imagination and positivism.

I haven’t been to Walt Disney ,but I have been to Mc Donalds. Two days ago, I went to a Mc Donald fast food restaurant. I just bought a coke (huge cup of it) and watched what was going on in the restaurant. A homeless person was sleeping on the one of the chairs and there were some high school students who were talking to each other with inappropriate words. They were so loud that i didn’t even want to sit there for another minute. The chair I was sitting on was so uncomfortable and the table was dirty, kind of oily. There were huge garbage boxes close to the entrance which were full , and people were just throwing their garbage over it. May be some of the other Mc Donald restaurants are cleaner ,but that was the one in the middle of the city, and it was with a sleeping homeless in, full of loud people and spilled out garbage around .Apparently ,Mc Donald is not as it used to be. It was fun to have a huge cup of coke , to be welcomed by a smiling cashier and seeing the attractive colors around ,just like Mr.Schosser Eric mentions about them as the signature of Mc Donald restaurants ,but these are not enough to be a good fast food restaurant in nowadays.


Mc Donald’s 1940s,1950s,…..1990s powerful image is changing. A Mc Donald with gorgeous colors, shining floor, amazing , original decoration, with happy people around can barely be seen in these days.. When you go to a Mc Donald now you see different scenes . There are many fast food restaurants now even better than it. People,like me, are going safer, cleaner and quiet places.

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